Branding an office space is more than aesthetics. It is about creating an environment that reflects your company’s identity and leaves an impression on clients and employees.
Whether you’re designing your workspace from scratch or renting a serviced office, branding is one of the most powerful tools for showcasing your business. This guide will cover what branding is and how to brand your office space.
What is Office Space Branding?
Office space branding is when organisations use visual elements such as colours and logos to align their office design with their company’s identity and values.
In competitive business hubs such as London, where serviced offices have gained popularity, branding can set your company apart from others in the building. A well-branded space conveys professionalism and provides consistency between your workspace and, of course, your brand.
How to Brand Different Types of Office Space
Large Offices
Branding large, open-plan office space requires creating a consistent identity throughout.
• Incorporate Logos and Graphics
Large logos and artwork on the walls can help to reflect your company’s identity. Incorporating logos on signage throughout the building can reinforce your presence.
• Invest in Custom Furniture
Branded desks, chairs, and storage units featuring your company’s colours or logo can create a polished image.
• Use Colour Schemes to Define Zones
Implement specific colour palettes and furnishings to define zones for collaboration, focused tasks and relaxation.
For example, collaboration areas could include bright colours which align with your brand, whereas focus zones could feature muted tones and subtle logos to create a calmer environment.
Small Offices
In a small office, it is important that any branding you choose helps to maximise the space rather than restrict it.
• Add Accent Walls
Painting one of your walls in your brand’s main colour can help to create a striking focal point. Alternatively, using bold wallpaper with logos can draw attention to the company branding without overwhelming or minimising the space.
• Choose Multi-Functional Furniture
Multi-functional furniture is ideal for space-saving, and opting for items in your company’s colours can offer a subtle way of branding the office.
• Use Lighting to Highlight Branding
Focused lighting on areas such as a branded reception desk or feature wall is a great way to draw attention to branding. Ensure the space has branded accessories such as stationery and rugs to create a cohesive look.
Serviced Offices
As serviced office buildings are shared and available on shorter contracts, branding options may be limited. Many providers may restrict permanent changes like painting or signage in communal spaces. However, portability is key. The following items are great ways to brand a serviced office:
• Freestanding Elements
Branded partitions or decorative panels can create a strong visual presence without needing permanent installations. These items can also be taken with you if you move office.
• Rugs
Often overlooked, rugs can be customised with your brand’s logo, ideal for reinforcing your company identity in an office. They can be easily removed or replaced when renting a serviced office.
• Peel-and-Stick Decals
Decals, like stickers, offer a non-permanent way to brand walls or windows. They are cost-effective and easy to apply and remove.
• Digital Screens
Branded content displayed on digital screens provides adaptable and dynamic messaging. This is perfect for showcasing your logo, updates or promotions without physically amending the workspace.
• Stationery
Stationery is one of the most common ways of branding. Pens and notebooks are not only functional but constantly visible. These small items are easy to hand out to clients and leave a lasting impression.
• Moveable Signage
Temporary signs and banners are perfect for displaying in shared spaces like meeting rooms when hosting clients. These offer a professional feel and can be reused often.
• Branded Tableware
Like moveable signage, branded mugs and drinking glasses can add a professional touch to meetings held in shared spaces.
Tips for Branding Office Space on a Budget
Create your Own Décor
Creating your own branded artwork and printing this in-house is a great way to minimise branding costs. Free online tools like Canva offer templates to help you incorporate your brand’s colours and logo.
Photo walls are also a cost-effective way of displaying team photos, events and success stories.
Reuse and Upcycle Items
Refurbishing and upholstering old office furniture in your brand’s colours adds a personal touch to your workspace and can save you a lot of money compared to purchasing new, branded furniture. Consider slipcovers or small stickers to add branding to chairs, tables or storage units.
Use Decals or Posters
As mentioned, these are a good way to brand your serviced office, but even if you don’t have design restrictions, decals are inexpensive compared to permanent signage.
Invest in Branded Accessories
Small items like mugs, stationery and desk organisers are cost effective when purchased in bulk and provide branded consistency throughout the space.
Include Energy-Efficient Lighting
When using spotlights to draw attention to branded areas like reception desks, ensure the lighting is energy-efficient to save money.
Incorporate Plants
Branded plant pots are a great way to add branding throughout your office space whilst minimising costs. Low-maintenance plants like succulents enhance the aesthetics of the space whilst reducing upkeep costs.
Use Digital Branding
Digital photo frames and screensavers are another cost-effective way to display your logo throughout your office. These can also be updated regularly without additional costs.
Consider Portable Branding
Pull-up banners and branded tablecloths for meetings and events are cost-effective and can be reused multiple times.
Tips for Sustainable Branding
Some of the above tips, such as reusing and upcycling furniture, including energy-efficient lighting and incorporating plants, are also good ways to brand your office space sustainably.
As branding includes showcasing your company culture, here are a few more of our best tips for sustainable branding:
Use Branded Reuseable Items
Branded reusable water bottles and travel mugs can reduce single-use plastics whilst promoting your company.
Include Sustainable Packaging
If your company regularly distributes branded products, ensure sustainable packaging. This can include recycled paper or reused boxes.
Choose Locally Sourced Products
To reduce your carbon footprint, source items such as furniture and décor from local suppliers.
Trends in Office Branding for 2025
We predict several trends that will shape how offices are branded in 2025.
Minimalist Branding
We believe that minimalist office space designs will dominate. Subtle logos and monochrome aesthetics will gain popularity as companies look to offer sleek and trendy workspaces.
This trend is gaining traction in areas like The City of London, where businesses want to brand their spaces to align with the area’s financial and corporate atmosphere.
Increase in Technology
We expect more companies to boast interactive displays to showcase their brand, especially in locations such as Old Street, which is home to many tech-focused organisations.
Sustainability-Focused Offices
Sustainability is a growing focus for companies renting office space in London and the UK. However, we predict sustainable branding will become more common.
Benefits of Branding Your Office Space
Attracts and Retains Talent
A well-branded office space reflects your company values and gives potential employees a positive impression. Employees working in an environment with a strong company culture can feel more motivated and connected to the business.
In addition, workspaces that look good provide a sense of employee pride, which contributes directly to productivity.
Strengthens Client Relations
Thoughtfully branded offices also provide a sense of professionalism for visiting clients. Strong attention to detail will boost your brand reputation and build client trust and confidence.
Supports Team Collaboration
Spaces which are purposefully designed can boost collaboration. For example, a well-branded collaboration zone with motivational posters can inspire creativity and new ideas.
Boosts Marketing Opportunities
Your branded office is a fantastic marketing tool. Social media posts within a beautifully branded space provide organic opportunities to showcase your brand to a broader audience.
Branding your office space, whether it’s a serviced office or a traditional workspace, is one of the best ways to communicate your company identity. Our guide will help you create a workspace that reflects your brand and promotes your business growth.
